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As distributors look to scale and grow in the post Covid-19 world, one question often arising is whether to expand the sales team with additional human resources or to invest in technology. While both options have their benefits, there are several reasons why growing your sales team with mobile technology is often the better choice.

First, technology can be much more efficient than human resources. Sales automation software, for example, can automate repetitive tasks such as order generation, historical information, visit follow-ups, freeing up your sales team to focus on more high-value activities such as showcasing new products from your manufactures and building relationships with key customers. Additionally, mobile technology can work around the clock, whereas human resources are limited by the need for rest and time off.

Second, b2b mobile technology can provide valuable insights and data that can help you make informed decisions about how to grow your product offering. For example, data analysis tools can help you identify patterns and trends in customer needs and buying behavior, allowing you to target your sales and purchasing efforts more effectively. Additionally, technology can help you track your sales team’s performance in real-time, giving you the ability to make adjustments on the fly as needed.

Third, technology can help you scale your sales team without incurring the costs associated with hiring additional human resources. For example, mobile sales automation software can be used to handle a high volume of smaller maintenance orders and tasks freeing the team up for meaningful customer interactions. This is, in turn, allowing you to grow your sales team without having to hire additional salespeople. Technology can help you reach more customers in less time, allowing you to scale your sales efforts without expanding your sales team.

Finally, technology can help you improve customer experience by providing them with more personalized and relevant interactions. With the help of AI and Machine learning, technology can help you understand what the customer is looking for, what is the pain point and what is the best way to approach them.

While expanding your sales team with additional human resources can be effective, investing in technology can often be a more efficient and cost-effective way to grow your sales team. Technology can help you automate repetitive tasks, provide valuable insights, scale your sales efforts, and improve customer experience.